NOVOMATIC Scales New Heights at G2E
- 19 Oct 2015
- Kathryn
- 0
As one of the worldâs premiere gaming shows, G2E has, since its inception in 2001, been regarded as an unmissable event for gaming professionals and so NOVOMATIC, for its âworld of gamingâ presented a total industry spectrum visitor experience that covered casino slots, lotteries, online, social gaming, mobile, PC and iTV, sports-betting, multiplayers, casino management systems and the VGT products produced specifically for the Illinois street market.
NOVOMATIC has established itself as a rising force in the US gaming supply chain and, as such, has risen to the challenge of bringing to market product lines that provide operators and their customers with attractions that are packed with gaming entertainment. At G2E, Austrian Gaming Industries (AGI) and the numerous Group subsidiary companies â including of course the recently expanded NOVOMATIC AMERICAS team â came together to âgo liveâ and excite the many business partners, customers and guests attending. In that objective, they were fully successful: demonstrating recent major advances in both product approvals and licensing and presenting product ranges with a clear emphasis on the Native American and VGT markets as well as traditional mainstream casinos; all part of NOVOMATICâs determination to become a major supplier to US gaming markets.
This yearâs booth space was divided 50/50 between US and international markets with the US team demonstrating market specific products such as the Action-GaminatorÂŽ machine or the new Magic Games⢠Premium HD for the Video Gaming Terminal (VGT) market in the companyâs home State of Illinois. Launched at G2E was the brand new innovative multi-game mix NOVO LINE⢠Interactive X2E for traditional land based casinos.
As always, G2E in Las Vegas proved to be a magnet for visitors from Latin American countries and, in order to cater completely for these welcome arrivals representatives of the NOVOMATIC subsidiary companies in Peru, Argentina, Colombia, Mexico, Panama as well as Honduras, Guatemala and Costa Rica were on hand to present their individual product portfolios and respond to the many enquiries received.
Set on split levels of the booth the NOVO LINE Novo Unity⢠II display featured three live dealers â operating Novo TouchBetÂŽ Live-Baccarat, Novo TouchBetÂŽ Live-Black Jack and Novo TouchBetÂŽ Live-Roulette while a live DJ played music to suit the mood. Multiple large video screens gave booth visitors a panoramic view of the games in play. For additional variety NOVO LINE Novo Unity⢠II also provided guests the possibility to play additional electronic live game (âFlyingâ) versions, including Sic-Bo, Roulette and Poker as well as multiple thrilling slot games, directly at their seats.
Making its official US debut at the show, the DominatorÂŽ Curve was a major attraction as it is now soon to be rolled out for use in the US markets where NOVOMATIC AMERICAS is licensed and where the necessary final product approvals are pending. As a significant technology evolution of the original DominatorÂŽ, the DominatorÂŽ Curve takes up the twin brotherâs successful concept and enhances its attractiveness with its own unique feature: the upright 40â full HD touchscreen that ideally places the player position exactly at the focal point of the curved screen and thus guarantees maximum impact gaming with sophisticated graphics and sound.
In terms of gaming entertainment the NOVOSTARÂŽ V.I.P. II slant top is already a huge star on gaming floors around the world and this high end gaming experience featured prominently in Las Vegas. With its Crown V.I.P. chair, huge 50â LCD top screen, armrest-located additional Start/Take win & bet setting buttons, plus sound volume control and the FLIPSCREENÂŽ feature the machine represents gaming in a truly grand style.
The Magic Joker Jackpot⢠was presented in the DominatorÂŽ cabinet while the new Book of Raâ˘- Jackpot, that takes its name from the sensational NOVOMATIC hit game, was shown with the ever popular Super-V+ GaminatorÂŽ III.
The unique Panther Roulette⢠II was yet another gaming attraction in Las Vegas; presenting its one of a kind experience where the guest is not just the player but also the âdealerâ thanks to the Pinball launch mechanism. Additionally Panther Roulette⢠II gives the possibility for guests to switch between the main Roulette game and a choice of 23 HD slot games, all at the same machine.
Group subsidiary Octavianâs product presentation at G2E showcased the companyâs internationally established products, such as the ACP Casino Management System (Accounting â Control â Progressives), the latest jackpot developments and a selection of innovative new Octo-Games.
Since 1991, under the brand name ADMIRAL, sports betting has been an integral and important sector of the NOVOMATIC Group. At G2E NOVOMATIC Sports Betting Solutions proudly presented the companyâs market specific products, including systems, cabinets and Cash Desk for international markets.
Another important presentation at G2E came from NOVOMATIC Lottery Solutions (NLS), a sector in which the Group has made huge strides. Key members of the NLS team were on hand in Las Vegas to meet visitors and discuss the latest developments and innovations.
Presenting NOVOMATICâs âthird pillarâ of innovation and activity â the online gaming segment âthe NOVOMATIC Interactive area of the G2E booth was packed with the latest innovations and developments for this, the currently fastest growing segment of the international gaming industry. The NOVOMATIC Interactive business division, under the umbrella of Greentube, is a market leading provider and operator of online, mobile and social gaming services in markets with a clearly defined legal framework in Europe, the U.S. and Australasia. During G2E it was announced that Greentube Pro, the turn-key white-label social casino marketing platform, will be the exclusive social casino platform for the world famous Foxwoods Resort Casino.
By implementing Greentube Pro, Foxwoods Resort Casino will leverage the expansive library of games offered by NOVOMATIC /Greentube. In addition, Foxwoods will benefit from Greentubeâs advanced functionality and the ability to have a uniform brand presence on their social gaming site.
âFoxwoodsâ leadership in the gaming industry makes them a perfect home for Greentube Pro,â said Thomas Graf, CEO of Greentube. âWe are proud of our alliance with Foxwoods and the Mashantucket Pequot Tribal Nation. We look forward to a long-term and mutually-beneficial relationship.â
So, at the close of three frenetic show days NOVOMATIC could look back with considerable satisfaction on an event that had clearly succeeded in its primary objectives of presenting a total industry spectrum and also providing a dramatic launch pad for NOVOMATIC AMERICAS onwards into 2016. Based on the success of the show the level of anticipation regarding significant progress in US markets was sky high. As one team member succinctly remarked: âFor NOVOMATIC AMERICAS, 2016 begins right here and right now.â
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