NeoGames S.A.R.L. (“NeoGames”), a leading software and service provider of complete iLottery solutions, announced today the launch of a new interactive Central Gaming System (CGS) that will enable national and state lotteries to enhance player experience and ramp up success of online Draw Games.
Commenting on the launch Ilan Rosen, NeoGames CEO said: “Interactive channels are the key growth opportunity for lotteries worldwide – and Draw Games are 60% of the $200 billion lottery market. CGS provides lottery providers with a Draw Games solution to power their growth online. Already two of our customers have ordered the system and we will launch with both during the first half of 2016.”
The new solution which is integrated with NeoSphere, the interactive back office system that is a part of the iLottery 360 solution by NeoGames, powers lotteries with a set of inherent tools that allows maximizing business potential from interactive channels.
NeoGames’, 29% owned by William Hill plc, is focused on enhancing the mobile players’ experience, understanding that this channel will render most of the growth in interactive Draw Games sales. Our Mobile-First strategy, used in the design and development stages, brings intuitive and innovative ways to purchase draw games with minimum clicks, manage past and future purchases, all seamlessly integrated into lottery portals.