Comtrade Gaming has launched a new version of iCore, the Enterprise Gaming Platform. The 2.0 version is a major upgrade which includes three years of improvements from existing clients which have differentiated their offering through iCore’s open innovation approach. The main focus of the new version has been on player engagement, as well as mobile channel and sportsbook support.
iCore’s strongest value lies in its player engagement features. Although the gamification concepts were already introduced last year when ‘Universal Free Spins’ were released, they now are a part of a bigger Award Games suite, an extension of the iCore innovative Bonusing system. Award Games help operators reward their players with bonuses or prizes using engaging games instead of the traditional ‘deposit match’ bonuses. They are awarded instantly during mobile or desktop game play ensuring brand loyalty.
From the day one, iCore has been a multi-channel platform. With 2.0 version, mobile became the prevailing channel, which means that new features are initiated on mobile first and later replicated to other channels as e13.
As a generic open platform, iCore is integrated to leading 3rd party content providers. Central bonusing and other value-added features of iCore depend on the quality of these integrations, and within 2.0 Comtrade brought the support for sports betting systems one level higher. Operators can now use the complete bonusing functionality across all their products and perform efficient cross product migrations.
While adding a lot of player engagement features that run in real time, a lot of effort has been additionally spent on system performance optimizations to make sure that iCore’s enterprise level performance has not been compromised and is suitable for most traffic intense sites.
Comtrade Gaming recently published a case study on how Genting Alderney implemented iCore into their online gaming business.