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Scientific Games Interactive Division Opens Development Center in Israel with Addition of Dragonplay™

  • 12 Mar 2015
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LAS VEGAS AND TEL AVIV – March 12, 2015 – Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”), one of the world’s leading developers of technology-based products and services and associated content for gaming and lottery markets, has designated its Dragonplay offices in Tel Aviv as a key new development center for its Interactive Division. Following the merger of Scientific Games and Bally Technologies in November 2014, all divisions of Bally Interactive were rolled into the Company’s Interactive division, which includes the Dragonplay products previously acquired by Bally Technologies.

Scientific Games is expanding its activities in Israel by entering the multi-player social games sector with the upcoming launches of new Social Casino and Social Poker apps, developed exclusively in Tel Aviv. These new social game titles will be based on the leading proprietary brands from the Scientific Games Bally™ and Shuffle Master™ game studios, marking the first occasion that themes from either game studio will appear in a social mobile or web application. These exciting milestones join a history of firsts for the Dragonplay team, dating back to the 2010 launch of the first social poker application for Android™ players through the Google Play™ store.

In preparation for growth in its social casino businesses, Scientific Games performed several recent changes in the management of its Tel Aviv office, including the appointment of Rami Segal – previously VP Products – as Managing Director of the Israeli development center.

Josh Fienberg, VP, Social Marketing, Interactive, who is leading the integration efforts for the division, said, “We’re extremely excited to enhance our team with so many social and mobile gaming experts from ‘The Startup Nation.’ Not only is Tel Aviv an epicenter for the Social & Mobile Casino industry, but Israel is at the forefront of technology and innovation. Our new teammates from Dragonplay perfectly complement our efforts to grow and strengthen the world-class game development organization at Scientific Games Interactive.”


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