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Playtech lands exclusive IP rights for DC-branded casino content

  • 9 Feb 2017
  • Kathryn
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Playtech has signed its largest ever, multi-year, exclusive branded games content deal with Warner Bros. Consumer Products, on behalf of DC Entertainment, to license and develop an extensive catalogue of iconic DC-branded film and television properties into leading Omni-channel casino games.

Drawing from the worlds of such Warner Bros. Pictures titles as Batman v Superman: Dawn of Justice, The Dark Knight Trilogy, Suicide Squad and the Studio’s upcoming action adventureJustice League, Playtech, the world’s leading gaming content and software, systems and services supplier, will develop a series of Omni-channel DC-branded slot, bingo and roulette games, available across multiple channels and devices.

This partnership also brings the previously announced Playtech-DC-branded games content to retail terminals in the UK, Italy, Finland, Norway and the newly regulated Romanian market. These terminal slot games include DC’s 1960’s Batman Classic TV Series, and the Warner Bros. films Man of Steel (2013), Green Lantern (2011), Superman (1978) and Superman II (1980). 

Each game will be linked to the DC Super Heroes Progressive Jackpot with a series of tiered jackpots also available to players ensuring impressive prize payouts, as well as a wide range of prizes across a variety of win levels. 

Last February, Playtech signed its first multi-year DC-branded licensing deal with Warner Bros. Consumer Products to develop five iconic DC- branded film and television franchises into leading Omni-channel casino games. These action-packed, real-money casino games have been rolled out and are proving to be some of the most popular products within Playtech’s best-performing portfolio of more than 600 games. 

The first slots launched feature iconic characters and moments from the fan-favourite Batman Classic TV Series, offering exciting games and pair-ups in Batman & The Joker Jewels, Batman & Catwoman Cash, Batman & The Penguin Prize, Batman & The Batgirl Bonanza, Batman & The Riddler Riches, and Batman & Mr. Freeze Fortune. In addition, Playtech has also launched slot games inspired by the hit films Man of Steel (2013), Green Lantern (2011), Superman (1978) and Superman II (1980).

Mor Weizer, CEO, Playtech, said: “This is a hugely significant deal for Playtech and we’re delighted to have a wider-reaching exclusive DC film- and TV-branded content licensing agreement with Warner Bros. Consumer Products. We’ve had phenomenal feedback from our licensees based on the high-quality and calibre of the DC-branded games we rolled out in 2016.

“Today’s agreement takes this launch strategy to the next level by allowing Playtech to expand its robust offering with an array of new games branded to blockbuster DC film titles. In addition, these new titles will contribute to the growth of the prize level of the DC Super Heroes Jackpot.

“This partnership is a testament to our innovative and forward-looking global casino teams and we’re thrilled to work with Warner Bros. Consumer Products to deliver even more cutting-edge, best-performing DC-branded games,” Weizer concluded. 

“We’re excited to grow our DC-branded offerings with Playtech and showcase many of DC’s iconic Super Heroes in these immersive, action-packed games,” said Pam Lifford, President, Warner Bros. Consumer Products.

“This collaboration speaks to our commitment to engage with fans in the growing gaming space and continue to offer players an on-going entertainment experience around the world,” Lifford added.

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