Online sports betting company Colossus Bets has entered into a distribution deal with sportsbook platform provider ONEworks™.
Under the agreement, ONEworks™ will distribute the Colossus Bets pools betting products.
ONEworks™ will integrate Colossus Bets pools into its platforms and make these pools available to its own licensees.
“We are delighted to begin collaborating with ONEworks™, a market-leading sportsbook platform provider whose clients include some of the largest sportsbook operators in the world,” Colossus Bets founder and chief executive officer Bernard Marantelli said.
“This deal will significantly increase access and liquidity to our lottery-sized sports betting jackpots with our patented Fractional Cash-In feature, and takes us a step nearer to our goal of providing the first global £100,000,000 (€134 million/$151.2 million) sports pool.
In a statement, ONEworks™ added: “Adding Colossus Bets with the world’s biggest pools and a groundbreaking Fractional Cash-In feature to our platform is consistent with its ethos of continuing to innovate and providing our customers the best products available.
“Football betting, in which Colossus Bets specialises, continues to be a sports betting juggernaut and we see great potential in making Colossus Bets pools available to our B2B clients and in turn their retail customers.”