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GameAccount Network Re-Branding to GAN

  • 8 Sep 2015
  • Rob
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GameAccount Network plc (“GameAccount Network”, “GAN” or the “Company”), an award-winning developer and supplier of enterprise-level B2B internet gaming software, services and online gaming content in the United States, announces the evolution of it corporate brand to ‘GAN’ effective from tomorrow, September 9, 2015.

The evolution from GameAccount Network to GAN is consistent with the Company’s established position as a cutting-edge Internet gaming technology business. The Company commences trading as ‘GAN’ immediately and will launch its new-look logo and design schema tomorrow, September 9, 2015 at eGaming Review North America’s “Power50” Internet gaming conference at Pelican Hill hotel, Newport Beach, California.


GAN is the industry’s commonly-adopted acronym for ‘GameAccount Network’ in the United States where the Company has been focused on bringing land-based US casino operators online since 2011
Re-brand to GAN and accompanying launch of our new website reflects the values and commitment of a cutting-edge Internet gaming technology company delivering Regulated Internet gaming, Simulated Gaming and Casual Mobile Gaming principally to land-based casino operators in the United States
New-look trademarks, logo mark and brand identity being fully showcased at Global Gaming Expo (G2E) in Las Vegas where the Company is exhibiting (Stand 1416) September 29, September 30 & October 1, 2015
The Company will shortly migrate its corporate website, to together with all business email addresses, effective from the commencement of G2E on September 29, 2015
The Company’s sub-brands including Simulated Gaming™, SENSE3™, GameSTACK™ and iBridge Framework™ will continue to be supported

Dermot Smurfit, Chief Executive Officer of GAN commented:

“GAN has been our adopted acronym in the United States for years. Effective immediately we become GAN as a Company and from G2E later this month we will also become The three-letter domain name better-reflects our corporate identity as a highly specialist B2B Internet gaming technology company which is uniquely focused on bringing land-based casinos online and supporting them in the competitive online operating environment with a wide range of support services. The GAN brand is already a valuable asset and will become increasingly important over time as we continue to expand our market share in the United States and other selected land-based casino markets worldwide.”

Dana Takrudtong, Vice President Sales & Marketing of GAN commented:

“We’re excited to show GAN’s new brand identity at the Power 50 event and again to the whole Industry at G2E. We strongly believe GAN already reflects the values inherent in our well-earned reputation as the market-leading specialist B2B-only team capable of delivering your land-based casino online here in the United States. Our reputation for integrity, technical capability and independence in this market in reinforced by our reputation for on-time delivery of complex technical platforms, websites, Apps and more. If anyone can, GAN can …”

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