Scientific Games Corporation announced today that SG Interactive, a division of Scientific Games, is now supplying the featured online real money game content for the new innovative Macau themed tab on the William Hill website.

The strategy is the first of it’s kind for Scientific Games and the tab is a progressive evolution in themed content, moving beyond more traditional themes such as Vegas-style games in order to engage a growing, niche player base. It will launch featuring four titles from SG Interactive’s portfolio – the broadest and deepest library of player favorite content from the Bally, Barcrest, Shuffle Master and Williams game development studios – with plans to continue adding multiple titles in the near future. Content will include proven Asian land-based performers such as Diamond Eternity, Dancing Drums and 5 Treasures.

Nick Gabriel for William Hill said, “We’re excited to provide our players with a Macau tab as another focused destination for engaging with our best-in-class gaming experiences. With the inclusion of online real money game content from SG Interactive, alongside our own-IP content, we are confident we’re providing our players with access to a robust library of content that is particularly relevant to the theme and designed to entertain.”

Bob Hays, Vice President, Commercial, Interactive at Scientific Games, said, “We recognize that large partner relationships around our intellectual property are a big growth opportunity. SG Interactive is thrilled to be providing William Hill with proven content for the new Macau tab. With titles that are built on a variety of game engines providing enhanced features, players can expect an exciting ride.”