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Downstream Casino Resort in Oklahoma Selects Scientific Games CoolSign Media-Management System

  • 8 Jun 2015
  • Kathryn
  • 0

LAS VEGAS, June 8, 2015 — Scientific Games Corporation (“Scientific Games” or “the Company”) today announced Downstream Casino Resort has selected the Bally CoolSign® media-management solution to drive excitement across its property in Quapaw, Okla.

Downstream Casino Resort selected CoolSign to deliver integrated communication and marketing on the property’s digital displays. CoolSign enables the casino operator to showcase bonusing events, interactive menu boards, and progressive amounts on video screens throughout the resort, further enhancing directed messaging across the entire floor.

Downstream Casino will also deploy the state-of-the-art Bally CoolSign Wayfinder content from Scientific Games, enabling players to easily find their favorite casino game or check out the latest menu at Red Oak Steakhouse, the resort’s signature restaurant.

Alan Bouschor, Marketing Director for Downstream Casino Resort, said, “We chose Bally CoolSign after a thorough and competitive review process because we believe this solution helps us deliver a first-class gaming experience. CoolSign enables us to deliver powerful and consistent messages on displays across the casino resort to excite our players and drive revenue.”

Downstream Casino Resort is owned and operated by the Quapaw Tribe. The Las Vegas-style property in northeast Oklahoma includes a hotel, spa, dining, and golf course along with a casino that includes more than 2,000 slot machines, more than 25 table games and a 14-table Poker Room.

Sridhar Laveti, Senior Vice President of Gaming Systems for Scientific Games, said, “We are honored that Downstream Casino Resort has chosen our integrated solution for centralized media management across the casino. We look forward to working with Downstream to install CoolSign and Wayfinder to provide additional excitement to their players and a strong return-on-investment.”

About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a leading developer of technology-based products and services and associated content for worldwide gaming, lottery and interactive markets. The Company’s portfolio includes gaming machines, game content and systems; table games products and utilities; instant and draw-based lottery games; server-based lottery and gaming systems; sports betting technology; loyalty and rewards programs; and interactive content and services. For more information, please visit www.scientificgames.com.

Company Contacts

Investor Relations:
Scientific Games: Bill Pfund +1 847-785-3167
Vice President, Investor Relations
bill.pfund@scientificgames.com

Media Relations:
Scientific Games: Mollie Cole +1 773-961-1194
Director, Corporate Communications
mollie.cole@scientificgames.com

Gaming Brands Media Relations:
Scientific Games: Mike Trask + 702-532-7451
Senior Manager, Marketing
mike.trask@scientificgames.com

Forward-Looking Statements
In this press release, Scientific Games makes “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements describe future expectations, plans, results or strategies and can often be identified by the use of terminology such as “may,” “will,” “estimate,” “intend,” “plan,” “continue,” “believe,” “expect,” “anticipate,” “target,” “should,” “could,” “potential,” “opportunity,” “goal,” or similar terminology. These statements are based upon management’s current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Actual results may differ materially from those contemplated in these statements due to a variety of risks and uncertainties and other factors, including, among other things: competition; U.S. and international economic and industry conditions, including declines in or slow growth of lottery retail sales or gross gaming revenues, reductions in or constraints on capital spending by gaming or lottery operators and bankruptcies of, or credit risk relating to, customers; limited growth from new gaming jurisdictions, slow addition of casinos in existing jurisdictions and declines in the replacement cycle of existing gaming machines; ownership changes and consolidation in the casino industry; opposition to legalized gaming or the expansion thereof; ability to adapt to, and offer products that keep pace with, evolving technology; ability to develop successful gaming concepts and content; laws and government regulations, including those relating to gaming licenses and environmental laws; inability to identify and capitalize on trends and changes in the gaming and lottery industries, including the expansion of interactive gaming; dependence upon key providers in our social gaming business; retention and renewal of existing contracts or entry into new or revised contracts; level of our indebtedness, higher interest rates, availability and adequacy of cash flows and liquidity to satisfy obligations or future needs, and restrictions and covenants in our debt agreements; protection of our intellectual property, ability to license third party intellectual property, and the intellectual property rights of others; security and integrity of our software and systems and reliance on or failures in our information technology systems; natural events that disrupt our operations or those of our customers, suppliers or regulators; inability to benefit from, and risks associated with, strategic equity investments and relationships, including (i) the inability of our joint venture to meet the net income targets or otherwise to realize the anticipated benefits under its private management agreement with the Illinois lottery (or in connection with any termination thereof), (ii) the inability of our joint venture to meet the net income targets or other requirements under its agreement to provide marketing and sales services to the New Jersey lottery or otherwise to realize the anticipated benefits under such agreement and (iii) failure to realize the anticipated benefits related to the award to our consortium of an instant lottery game concession in Greece; failure to achieve the intended benefits of the Bally acquisition or the WMS acquisition, including due to the inability to successfully integrate such acquisitions or realize synergies in the anticipated amounts or within the contemplated timeframes or cost expectations, or at all; litigation relating to the Bally acquisition; disruption of our current plans and operations in connection with the Bally acquisition and the WMS acquisition (including in connection with the integration of Bally and WMS), including departure of key personnel or inability to recruit additional qualified personnel or maintain relationships with customers, suppliers or other third parties; costs, charges and expenses relating to the Bally acquisition and the WMS acquisition; inability to complete or successfully integrate future acquisitions; incurrence of restructuring costs, revenue recognition standards and impairment charges; fluctuations in our results due to seasonality and other factors; dependence on suppliers and manufacturers; risks relating to foreign operations, including fluctuations in foreign currency exchange rates and restrictions on the import of our products; dependence on our employees; litigation and other liabilities relating to our business, including risks relating to product defects or other claims relating to products; influence of certain stockholders; and stock price volatility. Additional information regarding risks, uncertainties and other factors that could cause actual results to differ materially from those contemplated in forward-looking statements is included from time to time in our filings with the SEC, including the Company’s current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K filed with the SEC on March 17, 2015 (including under the headings “Forward Looking Statements” and “Risk Factors”). Forward-looking statements speak only as of the date they are made and, except for Scientific Games’ ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.

Bally and CoolSign are marks owned by, or under license to or from Scientific Games, or one or more of its wholly owned subsidiaries in the United States or elsewhere.


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