London & Dublin | December 1, 2015: GameAccount Network plc (“GAN” or the “Company”), an award-winning developer and supplier of enterprise-level B2B internet gaming software, services and online gaming content in the United States, announces the launch of a Simulated Gaming™ online experience for Maryland Live! Casino available now via www.MarylandLiveCasino.com or www.livecasino.social
Maryland Live! Casino is owned and operated by a company that is affiliated with The Cordish Companies and comprises a major casino property in Hanover, Maryland, at Arundel Mills.
Highlights
• Maryland Live! Casino is the leading casino property in Maryland operating approximately 4,000 machine slots and more than 200 table games and is GAN’s fifth major land-based casino client of the Company’s enterprise-level Simulated Gaming™ designed specifically for land-based casino operators in the United States
• Replaces the existing free-to-play website operated by Maryland Live! Casino located at www.myliveonlinecasino.com since April 2012 with all players’ online accounts successfully migrated from the free-to-play system into GAN’s GameSTACK™ Internet gaming system powering Simulated Gaming™
• Integrated with the Maryland Live! Casino property loyalty program reliant upon the Company’s unique patented iBridge Framework™ technology for issuing reward points credited consequent to certain online activities
• Simulated Gaming™ is the innovative Internet gaming service designed by GameAccount Network specifically for land-based US casinos to launch in advance of prospective regulation, offering a gaming-as-entertainment consumer website and mobile Apps enabled with unique monetization features such as real-time Slot Tournaments and a compelling Internet gaming content portfolio of over 200 casino slot, table and skill-based games, including poker, backgammon, gin rummy, poker dice and blackjack tournaments
Dermot Smurfit, CEO of GameAccount Network commented:
“In just a few short months GAN has deployed the GameSTACK™ Internet gaming system on-property fully-integrated with the casino management system; completed a multi-stage beta test; and successfully migrated our client’s existing free-to-play community onto our monetized Simulated Gaming™ platform. GAN’s enterprise-level technology solution enables Maryland Live! Casino to unlock the online income dormant within their land-based gaming business and offer their patrons a compelling alternative to social casinos.”
Robert J. Norton, President and General Manager of Maryland Live! Casino commented:
“Social Casinos, many of them owned by casino equipment manufacturers, have established direct relationships with our casino patrons online. GAN’s Simulated Gaming™ offers those casino patrons a superior value proposition: Engage online as well as on-property and receive actual value delivered on-property via our existing loyalty program. Maryland Live! Casino now has the opportunity to extend our patron relationships online and grow Simulated Gaming™ nationwide and Internationally.”
FAQ’s about GAN’s Simulated Gaming™
• Launched in the US by GAN in January 2014, Simulated Gaming™ has been proven to monetize Internet traffic to existing websites operated by land-based US casinos with average revenue per daily active user (ARPDAU) of $2.75 in 2014 and $2.82 in H1 2015, as against an original estimate of $0.60, greatly exceeding equivalent numbers reported by Social Casino operators on Facebook
• Supported by 45 months’ operating data across four (4) major US casino’s deployments, Simulated Gaming™ is now proven to drive increased visitation on-property and in 2014 delivered on average a 28% uplift in on-property theoretical win from increased visitation by existing patrons who also engage with Simulated Gaming™ online
• US casino operators report up to 50% of their surveyed casino patrons are already engaged in playing Social Casinos on Facebook. Simulated Gaming™ enables land-based US casinos access to the Social Casino market worth an estimated $1.3bn per annum in the United States in 2015 and is proven to increase property visitation among existing patrons, reactivate lapsed patrons bringing them back on-property and drive acquisition of new patrons from outside the typical drive distance to the property
